Showing posts with label Brand Representation. Show all posts
Showing posts with label Brand Representation. Show all posts

Wednesday, 17 June 2015

Label Designs for bottles to Stand out

The world of packaging does speak to others what you’re trying to go for, and the representation of the brand. 

Your label design in a lot of products, especially bottles, is a huge differentiator from one element of the packaging to the next. 

Here, we’ll look at the best and most creative label designs in order to spark some inspiration, and to get the attention of all the customers you want! 



Broken Heart Gin 

This is a heart label that Broken Heart spirits uses, and it’s a very creative way for the addition of your designs to the packaging

The hearts show that Gin is good to have and is great for your heart. It aptly utilizes the bottle space and takes advantage of the way that it’s transparent and round.   Half the label’s heart is put near the front, right over where the name is.   The other skewed part is near the back, creating a heart that’s broken. 



This can be a fun way to manipulate the types of drinks packaging and show to others just how the colors and shapes are made through label placement, and specific overlapping that happens. 

Sprite Live Bottle 

The Live from the Label sprite campaign is a unique one as it put a lot of emphasis on the specific Sprite labels. 

It had a QR code that, when scanned, took you to virtual concert links. They are great, as it can help net a bigger market, and it allowed one to align not just the strategy coca cola has of marketing around the world, but also fostered a unique connection, as this was pt out during the pandemic, when people were all social distancing.

You can utilize the QR code idea in order to bring people better together. 

Barolo Balena 

This is a unique bottle because it’s got a whale-shaped type of label with great details.

 It debosses the skeleton of the whale, creating a visual and tactile contrast between the label itself, and the design.



They utilize debossing of the Barolo on there, and foil stamping with a great color of gold in order to highlight this title with a more luxurious type of feel.

The whale tail is peelable, and inside is the information which showcases the creative label use.   The gold part on the other placement of this also is good for surprises to customers. The curling of the tail also creates a simulation of flow and movement. 

It is a good way to apply tactile senses, and stimulating this through the packaging label itself. 

Absolut Vodka 

Finally, we have the redesign of the Absolut vodka label, where it uses a small paper strip near the bottom. Sure, at first it looks like a white label with some text, but if you look a little closer, you see the watermark along the top right, and the blue signature part along the level. 

It’s not the only thing that’ll populate the bottle, but it also comes with unique embossing of the different words that are printed that directly show what’s there on the bottle. 

Everything harmonizes, creating a detailed, yet also super simple type of packaging. 

When you apply this to your packaging, consider the way the packaging does look from far away, and the smaller details that will bring these designs together, creating a fun, and unique combination for everyone to enjoy.

Labels do matter, and here, we went over some of the best ways to take advantage of these labels, so that you as well, can enjoy all of the unique elements. 


Monday, 17 September 2012

Edible Packaging and How it’s Contributing to Zero Waste

More and more companies are offering edible packaging for their products. From seaweed papers to even starch bars encasing various foods, it’s definitely a new solution, one that contributes to zero waste. There are tons of different materials, including seaweed, apple skins, and the like, and a lot of people are turning to this for their consumption needs. Here, we’re going to explore edible packaging, and how it builds onto the zero waste future you wish to have. 

Can Edible Packaging Create Zero Waste? 

Yes, it can. Most of the time the wrappers and containers that house the items you eat end up polluting your ocean. Some of the most common ones are wrappers, cutlery, and straws. That’s why edible packaging has started to offer a unique bit of hype. 

Plastic is cheap, versatile, and light, but the thing is, it does destroy our ecosystem. Edible wrappers are something people don’t want to eat, because the idea of chasing your burger with the wrapper is not completely palatable. 



That’s why context matters, and in the correct context, yes edible packaging may deter you from plastic. Resources that are renewable, and even if it’s not something a person would want to eat, it can be hyper degradable, so it will disappear faster than single-use plastics too. 

Already Present In Nature 

Did you know that there are already edible packaging options to consider. Grapes and apples are two common ones, as their skins will protect the fruits from the environment and microbes.

There are also edible packaging options that have been around for a while. Sausage that’s made from cellulose and collagen, and even ice cream cones too. Some places in Asia also use bowls and plates that are made directly from banana leaves that they feed to cows.

Bioplastics like cornstarch and sugarcane do offer more eco friendly and renewable alternatives. Some people might not like this, but even if they don’t, they’re easy to compost and push away. 

However, plastic such as polystyrene and polyethylene do offer the convenience of a better shelf life that’s extended. They prevent germs, keep your potatoes fresh, and also protect various fruits and veggies that get shipped, and even will quintuple the shelf life of certain vegetables. 

These days., people have to look at different processes and wrappings that they can use. Seaweed has become one of the most popular, because it offers unique ions such as calcium.   Some restaurants are even using sachets that are made from different bioplastics and seaweed too. 

Problems with Edible Packaging 

So while yes, edible packaging is quite popular, and contributes to no waste, it’s not for everyone.   Rice candy is a good example of edible packaging, because people like to put the candy and paper in their mouths.



But that rice paper does have plastic or a wax paper over this, which does show the problem with edible packaging. 

You need to protect this from contaminants and germs, all of which may make having these items worthless.

There is also the concern of eating these items, especially if they throw them away. you can make these easier for one to swallow (both literally and theoretically) by offering packaging that’s high in vitamins, fiber, minerals, and the like, adding an extra level of pleasure that can be added to this.



Right now, it’s a type of packaging that is still being explored, but hopefully with time, we’re able to slowly accept the different aspects of edible packaging that are here, and also swallow them no matter what they might be.


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