Label Designs for bottles to Stand out

The world of packaging does speak to others what you’re trying to go for, and the representation of the brand. 

Your label design in a lot of products, especially bottles, is a huge differentiator from one element of the packaging to the next. 

Here, we’ll look at the best and most creative label designs in order to spark some inspiration, and to get the attention of all the customers you want! 

Broken Heart Gin 

This is a heart label that Broken Heart spirits uses, and it’s a very creative way for the addition of your designs to the packaging. 

The hearts show that Gin is good to have and is great for your heart. It aptly utilizes the bottle space and takes advantage of the way that it’s transparent and round.   Half the label’s heart is put near the front, right over where the name is.   The other skewed part is near the back, creating a heart that’s broken. 

This can be a fun way to manipulate the types of drinks packaging and show to others just how the colors and shapes are made through label placement, and specific overlapping that happens. 

Sprite Live Bottle 

The Live from the Label sprite campaign is a unique one as it put a lot of emphasis on the specific Sprite labels. 

It had a QR code that, when scanned, took you to virtual concert links. They are great, as it can help net a bigger market, and it allowed one to align not just the strategy coca cola has of marketing around the world, but also fostered a unique connection, as this was pt out during the pandemic, when people were all social distancing.

You can utilize the QR code idea in order to bring people better together. 

Barolo Balena 

This is a unique bottle because it’s got a whale-shaped type of label with great details.

 It debosses the skeleton of the whale, creating a visual and tactile contrast between the label itself, and the design.

They utilize debossing of the Barolo on there, and foil stamping with a great color of gold in order to highlight this title with a more luxurious type of feel.

The whale tail is peelable, and inside is the information which showcases the creative label use.   The gold part on the other placement of this also is good for surprises to customers. The curling of the tail also creates a simulation of flow and movement. 

It is a good way to apply tactile senses, and stimulating this through the packaging label itself. 

Absolut Vodka 

Finally, we have the redesign of the Absolut vodka label, where it uses a small paper strip near the bottom. Sure, at first it looks like a white label with some text, but if you look a little closer, you see the watermark along the top right, and the blue signature part along the level. 

It’s not the only thing that’ll populate the bottle, but it also comes with unique embossing of the different words that are printed that directly show what’s there on the bottle. 

Everything harmonizes, creating a detailed, yet also super simple type of packaging. 

When you apply this to your packaging, consider the way the packaging does look from far away, and the smaller details that will bring these designs together, creating a fun, and unique combination for everyone to enjoy.

Labels do matter, and here, we went over some of the best ways to take advantage of these labels, so that you as well, can enjoy all of the unique elements.