Wednesday, 17 June 2015

Label Designs for bottles to Stand out

The world of packaging does speak to others what you’re trying to go for, and the representation of the brand. 

Your label design in a lot of products, especially bottles, is a huge differentiator from one element of the packaging to the next. 

Here, we’ll look at the best and most creative label designs in order to spark some inspiration, and to get the attention of all the customers you want! 



Broken Heart Gin 

This is a heart label that Broken Heart spirits uses, and it’s a very creative way for the addition of your designs to the packaging

The hearts show that Gin is good to have and is great for your heart. It aptly utilizes the bottle space and takes advantage of the way that it’s transparent and round.   Half the label’s heart is put near the front, right over where the name is.   The other skewed part is near the back, creating a heart that’s broken. 



This can be a fun way to manipulate the types of drinks packaging and show to others just how the colors and shapes are made through label placement, and specific overlapping that happens. 

Sprite Live Bottle 

The Live from the Label sprite campaign is a unique one as it put a lot of emphasis on the specific Sprite labels. 

It had a QR code that, when scanned, took you to virtual concert links. They are great, as it can help net a bigger market, and it allowed one to align not just the strategy coca cola has of marketing around the world, but also fostered a unique connection, as this was pt out during the pandemic, when people were all social distancing.

You can utilize the QR code idea in order to bring people better together. 

Barolo Balena 

This is a unique bottle because it’s got a whale-shaped type of label with great details.

 It debosses the skeleton of the whale, creating a visual and tactile contrast between the label itself, and the design.



They utilize debossing of the Barolo on there, and foil stamping with a great color of gold in order to highlight this title with a more luxurious type of feel.

The whale tail is peelable, and inside is the information which showcases the creative label use.   The gold part on the other placement of this also is good for surprises to customers. The curling of the tail also creates a simulation of flow and movement. 

It is a good way to apply tactile senses, and stimulating this through the packaging label itself. 

Absolut Vodka 

Finally, we have the redesign of the Absolut vodka label, where it uses a small paper strip near the bottom. Sure, at first it looks like a white label with some text, but if you look a little closer, you see the watermark along the top right, and the blue signature part along the level. 

It’s not the only thing that’ll populate the bottle, but it also comes with unique embossing of the different words that are printed that directly show what’s there on the bottle. 

Everything harmonizes, creating a detailed, yet also super simple type of packaging. 

When you apply this to your packaging, consider the way the packaging does look from far away, and the smaller details that will bring these designs together, creating a fun, and unique combination for everyone to enjoy.

Labels do matter, and here, we went over some of the best ways to take advantage of these labels, so that you as well, can enjoy all of the unique elements. 


Tuesday, 9 June 2015

Packaging Moodboards for Seasonal Inspiration for shipping supplies

Packaging moodboards are a fun way to get inspiration for items that you ship out, and they can provide the visual experience you need. 

It offers visual planning for seasonal packaging, addressing the way in which the packaging looks, and also what you’re envisioning. It also is a good way to get a feel for how the packaging will present itself, offering you plenty of different ways for you to make your experience that much more magical. 

Seasonal elements for Packaging Influence 

A lot of colors are an example of this. For example, fall is when you have browns, yellows, and oranges that will really help to make your packaging shine. 



Textures are another. A lot of smooth textures and those that are ribbed will definitely highlight your packaging, improving the state of things. 

Typography is another. The lettering in which your packaging shows off, especially for really immersive and really detailed looks, plays a big part in your packaging. 

There's also weather themes too. April has spring, with rain showers and flowers in May that are following, or snow during the winter is another example of this. 

Again, putting all of these on a board, and seeing which ones you wish to use are a fun way to get more inspiration, and really make your shipping supplies shine. 

Adapting Packaging to Seasonal Trends 

Your shipping supplies need to be adapted as well as the overall packaging. 



Printed tape is one of them. with this tape, when you send it, will help to make it look even better. You can print fun little signs on this, or even fun little looks that drive customer engagement and make it even more inspiring for people. 

Box wraps are another. You can wrap the entire box in the design you feel like putting together, making it more inspirational than before. 

Inserts are another one. It isn’t just the outside packaging that matters, but what’s inside as well. fun little inserts that incorporate seasonal prints are something else to consider. 

Moodboard to Marketplace 

So we just talked all about the parts of packaging, and your mood board. How do these work together?

The answer is simpler than you’d think. how this works, is you design what it is going to be on the mood board. Take the entire vision and put it in place. 

Then, you want to align them with the production timelines, and the costs as well. your timelines will showcase whether or not it’s possible for these two work. Costs are another one, because you want packaging to not be super costly. 

Why this Works 

With packaging moodboards, you improve the emotional connection that’s there, making it really strong, stable, and improves the experience. 



It also boosts the shareability of such items. When your items are easy to share, people will feel even more excited to spread this to others, and when you improve the shareability of such items, it will in turn, make it all the more magical. 

So yes, your packaging can go from mood board to the production line fast, and efficiently. By using this, and by cooperating with brands, you can not only figure out the importance of such inspiration, but also bring forth a better, more rewarding experience that will not only make it even more fun for you, but will get the word spread to other locales, enhancing the production and growth of the company. 

You owe it to yourself to do this, so make sure your packaging reflects all the hard work put forth to make things better too.


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