The Hidden Costs of Bad Packaging in Customer Returns

Returns are never fun. While they might happen because you have the wrong size, sometimes they happen because of the packaging being poor, resulting in destruction of the object. Though it might seem like nothing, over time, this inadequate product damage causes return spiks, generating a whole other problem for your packaging. 

The Financial Impact 

Refunds are a big one. When you have to get the customer to return it, you often have to offer a refund, which again will cause problems with your financial outlook.

Then, there’s the shipping costs from this. if you have to ship out another, you need to pay for it, and that adds up over time. 

Finally, negative reviews. That’s never fun. Bad reviews create more damage over time, and from there, it results in poor business. Customers will choose others rather than your business if you are constantly bombarded with negative reviews. 

Tips for Packaging Audits 

If you’re worried about poor packaging and returns, the best way to fix it is to prevent it.    you need to test your current packaging for certain conditions, which of course include dropping, handling, and other such factors. If you know it’s going to an area with extreme or different weather, test it for that as well. Remember, with packaging audits, you’re looking to make sure that this item will stay strong and put together, without any issues with returns. 

Consider a Return-Friendly Design 

If you are worried about returns, or if you know that they might happen, consider saving some money on a return-friendly design. 

A resealable mailer is one example. Ti will be sealed up again, and then sent back. including the return label or making it accessible also adds to the return-friendliness of such an item. 

Adding a return label inside, if you know that there’s  going to be trouble, should be considered. Though it might seem a little excessive, you never know, and while it might cost a little bit early on, it will save you money. Some companies are able to shoulder free returns, building better customer repute. The last thing you want is to not offer such returns, because then customers are going to be upset. 

Finally, you have to look at the packaging. A reinforced container is one example of this.   with such a container, you will be able to create a stronger, more pronounced sort of packaging, helping to shoulder many of the hidden costs of this sort of thing. making this even more fortified means that your packaging will help to expand the abilities in which your customers are able to return these items. 

It's a Customer Loyalty Anglee too! 

If you’re worried about returns, then you should look at the packaging you put forth.

A better form of packaging offers less frustrations and problems for those who purchase these items. With less frustrations and returns on both you and the customer’s pat, it results in happier customers.

Happy customers will come back, so by giving this another chance, you will build and put forth repeat buyers, offering them something magical and exciting, especially when building better customer returns. Again, poor packaging causes problems, but when you’ve got good packaging and less worries for returns, then you will have a happier, more reliable customer that will offer more business in the future. They also tell their friends too, especially when you’re looking to build a better business, and that customer reputation grows, offering you more ways to expand, and grow your business as a result as well.